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Blogging Best Practices

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Good day everyone,

Our community is all about sharing knowledge, tips, and best practices - thank you for your participation.

I have noticed many of you are blogging: you have taken the time to do the research, organize your thoughts, and create your blog; this document will provide some best practices for reaching and interacting with the right audience.

 

 

  • Post Into The Right Location


This seems like a very obvious thing, but I see members posting to their personal blog space rather than within a product community.   If you are blogging about a general topic, please use your personal space within PTC Community.  For product-specific content, posting within a product community will put your blog in front of an interested audience: this will give you more views and comments.

 

CreoMain.jpg

 

  • Learned Blogging Best Practices


Last year I managed a blogging pilot within the Windchill space and thanks to the big brains of Johan LangGary JacksonCraig Pater& Bjoern Saupp, the content was excellent.  Best practices we took away are:

  1. Open your blog with an attention grabbing headline
  2. Links are ok - too many are bad; diagrams, screenshots, and videos are better
  3. Keeping the tone at a high level invites discussion
    • Think appetizer, not entree
    • Splitting a topic into multiple parts can be helpful
  4. Close by asking for comments and welcoming questions

 

I hope this is helpful!

For those who are blogging: thanks again for the knowledge and tips, please keep them coming.

For those who are thinking about it, but have not published: go for it.

I look forward to your questions, thoughts, and feedback.

 

Best,

Toby


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